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Dove Direct Print and Marketing Blog, “Best Practices for Print and Digital Integration”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Best Practices for Print and Digital Integration ," highlights the best tactics to couple print and digital marketing. As we approach 3Q2019, most people are experiencing a barrage of digital advertisements hitting cell phones, emails, and tablets. If the user searches and receive...
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Dove Direct Print and Marketing Blog, “Paper Invoices Are More Secure”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Paper Invoices Are More Secure " takes a look at the perception between paper versus electronic invoicing models in a world where digital breaches of personal information have become the norm. It's true that e-billing is growing due to its overall lower cost, as businesses look to...
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Dove Direct Print and Marketing Blog, “Marketing Trends You Need to Know”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Marketing Trends You Need to Know " lists a variety of marketing trends that began in 2016 and continue to this day. It's challenging to keep track of emerging and changing trends that impact an industry, human behavior, and societal implications. Gone are the days of relying on g...
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Dove Direct Print and Marketing Blog, “Creating New Market Space”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Creating New Market Space " examines why marketers should consider moving away from head-to-head competition and focus on creating a blue ocean strategy. Creating new market space may appear to be a next to impossible endeavor for any entrepreneur, small business, mid-size or even...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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