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Dove Direct Print and Marketing Blog, “Creating New Market Space”

dove-direct-blog-Creating-New-Market-Space
Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Creating New Market Space " examines why marketers should consider moving away from head-to-head competition and focus on creating a blue ocean strategy. Creating new market space may appear to be a next to impossible endeavor for any entrepreneur, small business, mid-size or even...
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