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Variable Digital Printing
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Digital Printing Solutions
Dove Direct offers an array of digital printing solutions from short runs, to wide format, to inkjet, including laser printing and variable digital printing choices. Variable digital printing aka variable data printing, or (VDP) is one of the most effective ways to communicate directly with each member of your audience. It makes your direct mail marketing materials more personal and customizable.
VDP enables you to customize the entire message, including text, images, graphics, offers, and layout, using information from a database or external file. In addition, recent surveys and reports allude to direct mail marketing having a major impact in raising engagement and response rates for digital destinations, from email marketing, to social media channels, and even includes video marketing.
Do you need a printing solution that allows you to change multiple elements with maximum speed?
If you’d like to chat now, please call us at 404-629-0122 and speak with a Dove Direct Sales Representative, or complete the Contact Us form and we will assist you in selecting the right solutions, services, and products to meet your needs. Dove Direct has the expertise to make VDP a competitive advantage for your organization.
Digital Printing Solutions Increase Marketing ROI
Digital Printing
Offset Printing
Laser Printing
Wide Format
VDP Printing
Lettershop Solutions
MLOCR Presort
USPS® In-House
Binding Solutions
Sealing Solutions
Variable Digital Printing Delivers Personalized Targeting
Whether you are an insurance provider, automotive OEM, utility, government, nonprofit organization, or even sending political mailings, each of these specific demographic targets can be reached via a single direct mail project using VDP Technology!
Click an eye (cell phone users swipe or select buttons) to reveal each target.
Insurance Industry Targets
Insurance consumers shop across multiple channels. Cut through the clutter with direct mail marketing. Direct your targets behavior and increase response rates with Dove Direct's Variable Digital Printing solutions.
Targeting Government Constituents
Local, state and national government agencies trust Dove Direct to drive brand awareness, recruitment, outreach and engagement. Direct mail marketing personalizes and tracks every step of your campaign.
Automotive Industry
Variable Digital Printing Technology provides OEMs and local dealerships with the ability to target various driver demographic groups in a single direct mail marketing effort. This process allows data group targeting with variable text, graphics and specific offers.
Education Targets
College Students as well as Graduates respond to personalized messaging and graphics. Educational institutions require marketing solutions for each demographic group, and the best way to cut through the 192 billion daily emails is with direct mail marketing. Variable Digital Printing technology is the solution.
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Insurance Industry Targets
Insurance consumers shop across multiple channels. Cut through the clutter with direct mail marketing. Direct your targets behavior and increase response rates with Dove Direct's Variable Digital Printing solutions.
-
Targeting Government Constituents
Local, state and national government agencies trust Dove Direct to drive brand awareness, recruitment, outreach and engagement. Direct mail marketing personalizes and tracks every step of your campaign.
-
Automotive Industry
Variable Digital Printing Technology provides OEMs and local dealerships with the ability to target various driver demographic groups in a single direct mail marketing effort. This process allows data group targeting with variable text, graphics and specific offers.
-
Education Targets
College Students as well as Graduates respond to personalized messaging and graphics. Educational institutions require marketing solutions for each demographic group, and the best way to cut through the 192 billion daily emails is with direct mail marketing. Variable Digital Printing technology is the solution.
- Go beyond “Current Occupant, Dear Sir, or Name Goes Here” addressing
- Produce high-quality, personalized graphics and a call to action for each person
- Increase your response rate by anticipating customers’ needs and delivering relevant offers
Let Dove Direct help you maximize your reach.
69%
Are You Aware?
Pepperdine University's School of Management conducted an online study reporting that 69 percent of 18-24-year-old respondents stated they would prefer reading print and paper communications as opposed to using a screen. This report demonstrates that print marketing fulfillment has an edge among 18-24 year olds, who are considered a native digital demographic group.
Your Customer Data Drives Results
We gather your customer data and enhance it with other sources, then customize to suit your current needs. Over time, your database and data management becomes a powerful business asset with quantifiable benefits from each campaign.
Our Consultants Create and Design
You decide how much help you need. Whether it’s elaborate or straightforward, extensive or small-scale, we can show you compelling examples or work hand-in-hand with you to develop your communications programs.
We are Your One-Stop Solution
We are a full-service print shop providing state-of-the-art printing solutions powered by technology, inkjet addressing, cutting, folding, inserting, full-service barcode presorting with volume discounts, lettershop and fulfillment services, marketing support, mailing, secure logistics and tracking.
Contact Dove Direct for all of your printing and direct mail marketing needs.
Direct Mail House List Response Rates
If You Can Imagine It, We Can Create, Output, Sort and Deliver It!
From Creation to Destination, We Move Your Messages Forward
