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Dove Direct Print and Marketing Blog, “Direct Mail Improves Email Response Rates”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Direct Mail Improves Email Response Rates" revisits how email communication response rates improve by incorporating direct mail marketing tactics. Most marketers are steep in their knowledge and practice of each marketing strategy. However, the marketplace tends to diverge when vie...
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Dove Direct Print and Marketing Blog, “How Deep Is Your Personalization?”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "How Deep Is Your Personalization?" uncovers an in-depth analysis of personal attributes that provide insight for better customer experiences. After all, the personalization dictate that brands and marketers are struggling with requires that we not only know our customers but that w...
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Dove Direct Print and Marketing Blog, “Positioning Branded Collateral to Win”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Positioning Branded Collateral to Win " speaks to the art of creating branded pieces that increase engagement and brand visibility. The following guidelines can help any marketer or brand produce top-notch, quality branded collateral. The technological advancements on the market t...
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Dove Direct Print and Marketing Blog, “Content Provides Real Audience Conversations”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Content Provides Real Audience Conversations " reexamines the differences between bad content and good content, and moreover, how brands can better elevate their content to increase real audience conversations. Content marketing has been around for quite a while and is now enterin...
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