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Dove Direct Print and Marketing Blog, “Are Prosumers Relevant for B2B Marketing?"

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Are Prosumers Relevant for B2B Marketing? " examines the effect prosumers are having on B2B brands, as well as, how prosumers are shaping the general marketplace. The term 'prosumers' is not exactly new. The futurologist, Alvin Toffler introduced the term prosumer in his book, "Th...
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prosumers and B2B
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Dove Direct Print and Marketing Blog, “Why Digital Marketing Needs Print”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Why Digital Marketing Needs Print" confirms an emerging reality made clear in recent years with a bevy of reports that state online purchasing numbers increase with the use of direct mail. In the event you may be under the assumption that 'print is a dead horse,' you may want to re...
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Dove Direct Print and Marketing Blog, “Understanding the Voice of the Customer”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Understanding the Voice of the Customer " highlights customer experience variables, and the value of data-driven customer analytics, which plays a significant role in "understanding the voice of the customer." SixSigma Institute states that the voice of the customer aka VoC, is "t...
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voice of the customer
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Dove Direct Print and Marketing Blog, “How to Plan a Direct Mail Campaign”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Plan a Direct Mail Campaign " expounds on our recent post, "How to Plan and Execute a Direct Mail Campaign." Omnichannel and multichannel marketing campaigns are the most effective strategies that deliver increased brand awareness, better prosumer engagement, and ultimately...
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