Dove Direct

Tuesday, 05 February 2019

Dove Direct Print and Marketing Blog, “Consumers Expect Brand Activism - Part 2”

Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Consumers Expect Brand Activism - Part 2" presents some eye-popping results for brands that took steps to ingratiate their "brand stance" by targeting the hot bed issues of the day. In our last post, "Consumers Expect Brand Activism," we extolled consumer sentiment numbers that rev...

Tags:

brand activism

2730 Hits

Dove Direct

Friday, 01 February 2019

Dove Direct Print and Marketing Blog, “Consumers Expect Brand Activism”

Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Consumers Expect Brand Activism" uncovers what consumers are now expecting of brands in this age of activism. In the social media war of words doctrine that has emerged as a communication barometer of sorts, every single post, reply, interaction and debate has consequences for indi...

Tags:

brand activism

2453 Hits

Dove Direct

Tuesday, 29 January 2019

Dove Direct Print and Marketing Blog, "Why Data Is Critical In Building Trust"

Content Marketing Data Management

dove-direct-blog-Why-Data-Is-Critical-In-Building-Trust

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Why Data Is Critical In Building Trust" examines why data collection and analytics are a critical component in building trust, both internally and externally for clients and prospects. Big data burst onto the scene in recent years and with the advent of new technologies designed to...

Tags:

trust in data

2392 Hits

Dove Direct

Friday, 25 January 2019

Dove Direct Print and Marketing Blog, "Why Print Marketing Matters in 2019"

Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Why Print Marketing Matters in 2019" highlights a myriad of reasons why any brand or marketer needs to include print as a viable part of any marketing strategy. While it is crystal clear that online activity has grown to dominate conventional marketing wisdom, it is also apparent t...