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Dove Direct Print and Marketing Blog, “How to Effectively Plan a Direct Mail Campaign”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Effectively Plan a Direct Mail Campaign " updates information from a recent post, "How to Plan a Direct Mail Campaign." Most marketing experts would agree that omnichannel and multichannel marketing campaign strategies are the most effective strategies that deliver increase...
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Dove Direct Print and Marketing Blog, “Effective Ways to Reach More Customers”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Effective Ways to Reach More Customers ," addresses how brands and marketers can reach more prospects with personalized communications, thus avoiding the trial and errors commonly associated with sales strategies. While the marketing community is comfortable using digital tactics ...
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Dove Direct Print and Marketing Blog, “How Variable Digital Printing is Making a Difference”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Variable Digital Printing is Making a Difference ," lists several reasons, many backed by data and research, that illustrate how and why variable digital printing is a marketing tool that increases ROI. Most importantly, one may think that any print collateral is a non-starter...
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Dove Direct Print and Marketing Blog, “Print Interconnectivity Explodes with IoT”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Print Interconnectivity Explodes with IoT ," is an update regarding the rapidly growing Internet of Things (IoT). Most importantly, digital print technology and the use of QR codes embedded into printing "things" or "objects" is well within the realm of the IoT. While most of the ...
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24 January 2020
2020 Print Industry Trends On the Rise
2020 Print Industry Trends On the Rise
Content Marketing
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Print Industry Trends On the Rise," examines the latest print industry trends that are making a difference in 2020. The printing ...
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10 January 2020
New Marketing Strategies for 2020
New Marketing Strategies for 2020
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "New Marketing Strategies for 2020," examines what marketers, digital innovators, and brands are now contemplating if they want to re...
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10 December 2019
2020 Projected Print Marketing Trends
2020 Projected Print Marketing Trends
Content Marketing
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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