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Dove Direct Print and Marketing Blog, “Why Eliminating Print Is a Dangerous Proposition”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Eliminating Print Is a Dangerous Proposition " is a short but potent read regarding two influential brands that removed print from their marketing strategy and the disastrous earning results that followed. For the record, there are plenty of reports, surveys, and analyses poin...
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Dove Direct Print and Marketing Blog, “Celebrate Books In August"

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Celebrate Books In August " provides an opportunity to pause, reflect, and read. This year, National Book Lovers Day falls on August 9. That said, now would be an excellent time to ponder how books continue to impact our lives, from reading to creating and publishing. There's a sa...
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Dove Direct Print and Marketing Blog, “How Print Helps The Financial Industry”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Print Helps The Financial Industry ," reviews how print delivers for banking, investing, and other financial institutions in the age of all things digital. Brands, over the years and especially as of late, have overhauled their marketing budgets with an eye towards more digita...
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Dove Direct Print and Marketing Blog, “Your 2019 Holiday Catalog Due Date”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Your 2019 Holiday Catalog Due Date " serves as a reminder for retailers who are preparing their push for the upcoming holiday season. In this post, we focus on the overall state of holiday retail spending trends, as well as the importance of mailing catalogs to customers and prosp...
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