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Dove Direct Print & Marketing Blog - “2019 USPS Rate Increases”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2019 USPS Rate Increase " points to increased postal rates set to take effect on January 27, 2019. These price hikes will affect USPS First-Class Mail and Shipping Services. We contend that in order to mitigate to some degree these postage increases, it's a good idea to enlist a p...
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2019 postal rates
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Dove Direct Print and Marketing Blog, “Adding Direct Mail to the Marketing Mix”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Adding Direct Mail to the Marketing Mix " provides a best practices approach for integrating direct mail into any marketing campaign. Data mining organizations have produced a plethora of reports pointing to excessive clutter in the digital space, so much so, that it is becoming m...
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direct mail marketing mix
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Dove Direct Print and Marketing Blog, “Digital Ad Spending Displacing Traditional”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Digital Ad Spending Displacing Traditional " examines the latest forecasts pointing to digital advertising dollars set to overtake traditional (aka offline) ad spending in 2019. It should come as no surprise that digital is continuing to rise when it comes to ad buys, and to that e...
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digital and traditioinal ad spend
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Dove Direct Print and Marketing Blog, “The Evolution of Mobile Marketing in 2019”

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "The Evolution of Mobile Marketing in 2019 " outlines some distinct transformations that are reshaping mobile marketing. Regardless of the industry sector, whether it is B2C or B2B, all marketing has to now pass through the ever-shifting gates of mobile communications. We are well p...
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