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Dove Direct

Friday, 06 December 2019

Personalization: 2019s Marketing Trend of the Year

Content Marketing Personalization

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Personalization - 2019s Marketing Word-of-the-Year," articulates how personalized communications and messaging strategies have risen to the top of the marketing playbook based on an annual survey conducted by the Association of National Advertisers (ANA). The results of the survey ...

Tags:

personalization

3128 Hits

Dove Direct

Tuesday, 03 December 2019

Sales Precepts Based on Value

Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Sales Precepts Based on Value ," focuses on increasing sales results based on value-driven ideologies. Prospects and customers are under attack. These messaging attacks come in the form of emails, social media posts, and other digital offerings that make decisions challengin...

Tags:

selling value

3009 Hits

Dove Direct

Tuesday, 26 November 2019

Customer Lifecycle Marketing: The New Imperative

Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Customer Lifecycle Marketing: The New Imperative ," uncovers the next phase in marketing, whereby it is a requirement to have an "always-on" contact strategy in place for the entire customer lifecycle. Staying in front of prospects and customers is paramount to achieving long term...

Tags:

customer lifecycle marketing

3302 Hits

Dove Direct

Friday, 22 November 2019

How to Sell Value Not Price

How To Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Sell Value Not Pric e ," examines the art of selling value over and above price. In today's competitive world, price is the leading common denominator that most industries believe is the focal point of all sales. And more so than not, that price ideology rings true for most...