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USPS Proposed 2020 Changes

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "USPS® Proposed 2020 Changes," serves as an update to postal rate increases and related changes the USPS® expects to have in place by January 26, 2020. These changes will come into effect upon approval from the Postal Regulatory Commission (PRC). With businesses and agencies prepari...
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Improving the CX with Small Data

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Improving the CX with Small Data ," examines the importance and value of differentiating customer experiences (CX) at a granular level. Although big data has been the focus of most organizations, small data can deliver customer nuances at the ground level. These are the findings f...
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Dove Direct Print and Marketing Blog, “Most Read Quarterly Highlights”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Most Read Quarterly Highlights ," offers a review of the most-read posts from the second quarter of this year. It's always a good practice to keep an eye on recent trends as the data continues to evolve. Print and marketing fundamentals adjust to the times, and to that end, fundam...
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Dove Direct Print and Marketing Blog, “Direct Mail Leads All Response Rates”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Leads All Response Rates " unleashes data from the 2018 DMA Response Rate Report that dispels the notion that direct mail response rates are non-competitive, and conversely erases the idea that direct mail should remain a marketing afterthought. Direct mail marketing h...
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