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Dove Direct

Tuesday, 19 November 2019

Why Print Advertising Remains Viable

Digital Printing Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Print Advertising Remains Viable ," revisits print's effectiveness and why print advertising continues to be a valued medium for advertisers. For years, marketing gurus and brand experts have decried various assertions about the state of print, from the likes of, "print is dea...

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viable advertising print advertising

2724 Hits

Dove Direct

Friday, 15 November 2019

Colors and Why They Matter

Trends Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Colors and Why They Matter ," speaks to the art of matching colors to stimulate or suggest an emotion, as emotive responses trigger marketing and advertising responses. The bulk of marketing conversations focus on terms such as data management, content marketing, CRM, SEO, respons...

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colors of life pantone colors

2733 Hits

Dove Direct

Tuesday, 12 November 2019

How Variable Digital Printing Creates Personalization

Digital Printing Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Variable Digital Printing Creates Personalization ," delineates how variable digital printing capabilities provide a method for personalizing print collateral. Variable digital printing technology is database-driven, in that a list from a CRM or specific data being input via s...

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Variable Data Printing VDP

3166 Hits

Dove Direct

Friday, 08 November 2019

How 2019 B2B Buyer Habits Are Evolving

Trends Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How 2019 B2B Buyer Habits Are Evolving ," offers an updated report on B2B Buyer habits that delineate the sales funnel process and how it is evolving.Most agencies and brands are well steeped in the elongated B2B purchasing funnel and are consistently looking for more efficient wa...