Dove Direct

Friday, 01 May 2020

Why Direct Mail Marketing is Still Effective

Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Direct Mail Marketing is Still Effective ," examines the effectiveness of the tactic overall, and why it continues to be a force, not only in the age of the coronavirus but also in the age of all things digital. For the past few years, direct mail marketing has enjoyed a resur...

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direct mail remains effective

2921 Hits

Dove Direct

Wednesday, 29 April 2020

The COVID-19 Effect on Marketing

Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The COVID-19 Effect on Marketing ," uncovers newly acquired data regarding the pandemic's impact on the marketing sector. Data collection is at best a snapshot in time, and at worst a moving target that will likely see a host of inaccuracies, anomalies, and revisions. However, in ...

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Covid 19 and Marketing

2524 Hits

Dove Direct

Friday, 24 April 2020

The Art of Assignment Selling

How To

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The Art of Assignment Selling ," examines a very impactful marketing and sales tool that educates prospects before the meeting, via a digital platform, website, or printed materials. The term "personalization" continues to be a strong selling point as we move through 2020. However...

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How to assignment sell

2624 Hits

Dove Direct

Tuesday, 21 April 2020

COVID-19 and the Bottom Line

Covid 19 Trends

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " COVID-19 and the Bottom Line ," takes a look at how COVID-19 is affecting businesses and various sectors, including the challenges the world is facing as it tries to bring COVID-19 under manageable control, from business revenue to healthcare treatments. No doubt, most folks are s...