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Economic Sentiment Evolving Fast in 2022!

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Economic Sentiment Evolving Fast in 2022! " revisits new concerns from a Wall Street Journal article published in December 2021, entitled "Booming US Economy Ripples World-Wide," that points to an overall rosy economic US status on the global scale. That said, how quickly things o...
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Economic Sentiment 2022
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How to Leverage Direct Mail Trends During Covid-19

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Welcome to the Dove Direct Print and Marketing Blog.  Today's post, " How to Leverage Direct Mail Trends During Covid-19 ," uncovers the latest direct mail marketing trends for 2021 and how brands and marketing teams can leverage those trends to increase the effectiveness of their marketing campaigns. Remember that famous tagline from the good...
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Leveraging 2021 Direct Mail Trends
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Digital Marketing Could Use Print for Better Targeting

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Digital Marketing Could Use Print for Better Targeting ," highlights the challenges many firms are experiencing when it comes to digital marketing and the fact that many users do not see relevant ads.  No doubt the pandemic has altered consumer behavior concerning the conside...
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print enhances digital marketing
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Why Marketers Should Avoid Using Anecdotal Stereotypes

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Marketers Should Avoid Using Anecdotal Stereotypes ," addresses the eight-hundred-pound gorilla in the room as these types of references often do more harm than good.  Unintended or not, anecdotal examples can have negative consequences that impact the brand and cause mar...
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Avoid Anecdotal Marketing
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