Dove Direct

Friday, 17 April 2020

Why Rising Print Trends Matter

Content Marketing Print and Digital

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Rising Print Trends Matter ," examines the latest print industry trends that are making a difference in 2020. The printing industry has been quietly evolving with technological advancements that may have gone unnoticed in the age of all things digital. However, it should come ...

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Rising Print Trends

2332 Hits

Dove Direct

Tuesday, 14 April 2020

Coronavirus Drives Direct Mail Marketing

Content Marketing Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Coronavirus Drives Direct Mail Marketing ," speaks to marketing issues that have arisen as a result of COVID-19. We are all affected by this unprecedented global health crisis. As history has shown, we will get through this together. We always have. We always will. Know that we ar...

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coronavirus marketing

2483 Hits

Dove Direct

Friday, 10 April 2020

Marketing Should Avoid Using Anecdotal Stereotypes

Trends Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Marketing Should Avoid Using Anecdotal Stereotypes ," uncovers new facts about consumer responses and how generational anecdotal stereotypes may cause brands and marketers to miss their targets. How marketing messages speak to various demographic groups is of primary importance. W...

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Avoid Anecdotal Marketing

2951 Hits

Dove Direct

Tuesday, 07 April 2020

COVID-19 Marketing Effects and Trends

Trends Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " COVID-19 Marketing Effects and Trends ," presents a quick overview of how consumer behavior and various industries (from supply chains to point of sales) are impacting marketing strategies in light of the coronavirus. What remains unclear is the degree marketing efforts are being ...