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Dove Direct Print and Marketing Blog, “Why Personalization Needs to Be Human”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Personalization Needs to Be Human ," speaks to the marketing automation trend that stakes its claim on the whole idea that automation technology makes communication personal. That may be the case, but is that personalization humane, or is it a cold bot attempting to replicate ...
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Dove Direct Print and Marketing Blog, “Making Your Brand Desirable”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Making Your Brand Desirable ," examines the drivers of purchasing decisions, brand desirability, and how emotional attributes factor into the purchasing process. The majority of financial decisions are logical and emanate from the brain versus the wallet, as most people do not hav...
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