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How Variable Digital Printing Works

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Variable Digital Printing Works ," speaks to the various methods used by digital presses to achieve what is known as Variable Data Printing or Variable Digital Printing (aka VDP).  In a nutshell, VDP is the technology behind digital printing personalization that provides ...
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Digital Printing's Process and Benefits

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Digital Printing's Process and Benefits ," underscores the value of the digital printing process and reaffirms why this form of marketing provides benefits and uplifts engagement rates for all digital destinations.  With a new decade underway, 2021 will enjoy further digital ...
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Improving Marketing Strategies for 2021

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " ​ Improving Marketing Strategies for 2021 ​ ," examines various paths and tools that brand marketers can implement in 2021.  Before we dive in, we want to update Covid-19 and its impact on vendors and suppliers.  Recent reports have indicated that Covid-19 is mutating ar...
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Print Marketing Benefits in a Disruptive Market

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Print Marketing Benefits in a Disruptive Market ," discusses how to enhance and strengthen marketing in a society disrupted by a pandemic.  The printing industry is quietly evolving with technological advancements that may have gone unnoticed in the age of all things digital....
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Print Industry Trends On the Rise," examines the latest print industry trends that are making a difference in 2020. The printing ...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "New Marketing Strategies for 2020," examines what marketers, digital innovators, and brands are now contemplating if they want to re...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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