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Direct Mail Marketing Continues to Excel During COVID-19

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Marketing Continues to Excel During COVID-19 ," examines the effectiveness of direct mail marketing overall and discusses why this tactic continues to be a force, especially in the age of COVID and all things digital.  Direct mail marketing has enjoyed a resurgenc...
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Why Deliver Transpromo Marketing to Customers

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Deliver Transpromo Marketing to Customers ," highlights key benefits organizations realize by incorporating transpromotional content with transactional documents for a complete marketing offer. The current downward spiraling economy opens discussions regarding the challenges a...
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2021 Growth in Digital Labeling and Packaging

2021 Growth in Digital Labeling and Packaging
Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2021 Growth in Digital Labeling and Packaging ," looks at 2021 forecasts targeting the package printing industry, including digital labeling.  Throughout 2020, digital printing supply chains' ability to respond swiftly and effectively to market conditions, regardless of the g...
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2021 labeling and packaging trends
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How to Create a Successful Direct Mail Campaign

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Create a Successful Direct Mail Campaign ," explains step-by-step how to create an effective direct mail marketing campaign. The odds of enjoying increased response rates and higher ROIs increase when executing a well-crafted direct mail marketing campaign. The recipient th...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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