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How to Create a Successful Direct Mail Campaign

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Create a Successful Direct Mail Campaign ," puts forth a step-by-step process for creating an effective direct mail marketing campaign.  Before we dive in, we would like to wish all fathers Happy Father's Day and a Happy Juneteenth Holiday weekend, an official federall...
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5 Marketing Engagement Tools that Increase ROI

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 5 Marketing Engagement Tools that Increase ROI ," brings to light what lies beyond marketing as we shift to a higher level of what can now be considered the engagement economy.  As a result of the ongoing pandemic and its sprout of new variants, relationships between organiza...
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7 Print Marketing Trends on the Rise in 2021

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 7 Print Marketing Trends on the Rise in 2021 ," brings to light several trends taking place in print marketing that is increasing and is set to become the go-to print marketing solutions for 2021.  Many commercial print houses understand that variable digital/data printing co...
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Digital Marketing Could Use Print for Better Targeting

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Digital Marketing Could Use Print for Better Targeting ," highlights the challenges many firms are experiencing when it comes to digital marketing and the fact that many users do not see relevant ads.  No doubt the pandemic has altered consumer behavior concerning the conside...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Print Industry Trends On the Rise," examines the latest print industry trends that are making a difference in 2020. The printing ...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "New Marketing Strategies for 2020," examines what marketers, digital innovators, and brands are now contemplating if they want to re...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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