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Dove Direct Print and Marketing Blog - "5 Ways Print Drives Holiday Sales"

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 5 Ways Print Drives Holiday Sales ," offers several print marketing tactics that will boost brand recognition, lift visibility, and more importantly, increase ROI during the critical make-or-break holiday season. You may also want to read our previous post, "Why Retailers Should A...
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Dove Direct Print and Marketing Blog - "The 4 A’s of Personalization"

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The 4 A's of Personalization ," speaks to the ongoing development of personalization as a marketing tool that continues to evolve as consumers come to expect more from brands. Just as important, the quest for better personalization attributes reaches well beyond the data to genuin...
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Dove Direct Print and Marketing Blog - "Tracking B2B Sales Metrics That Matter"

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Tracking B2B Sales Metrics That Matter ," dives into the metrics and methods B2B organizations should track for success. All businesses should track various KPIs, and depending on the industry sector, there could be variables that are unique to each business ROI. In the case of mo...
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Dove Direct Print and Marketing Blog - "Now Is the Time To Add Print"

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Now Is the Time To Add Print ," offers a collection of data points surveyed by various organizations that tell a compelling story regarding the value of print's direct mail marketing. We are all aware of the rise in digital marketing, and to most marketers, digital now ranks on pa...
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