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Dove Direct Print and Marketing Blog, “2019 Changes In The Media Landscape”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2019 Changes In The Media Landscape ," reviews how media is evolving and what the ramifications of these changes mean. In this flurried, nano-second march towards commanding the digital hierarchy, iconic brands, marketing gurus and start-up organizations, continue to grapple with ...
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Dove Direct Print and Marketing Blog, “Does Your Brand Recall Exceed 1%?”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Does Your Brand Recall Exceed 1%? " examines how brand recall can affect your business presentations, marketing initiatives, and advertising strategies. The business dictionary defines brand recall as, "A qualitative measure of how well a brand name is connected with a product typ...
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Dove Direct Print and Marketing Blog, “Boost Your Customer Experience with Print”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Boost Your Customer Experience with Print ," encapsulates the relationship between digital and print marketing. Most brands and marketers have taken the plunge in recent years to add print marketing to the mix primarily to enhance and grow their digital engagements and response ra...
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Dove Direct Print and Marketing Blog, “Print Interconnectivity Explodes with IoT”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Print Interconnectivity Explodes with IoT ," is an update regarding the rapidly growing Internet of Things (IoT). Most importantly, digital print technology and the use of QR codes embedded into printing "things" or "objects" is well within the realm of the IoT. While most of the ...
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