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Customer Behavior Changes During COVID-19

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Customer Behavior Changes During COVID-19 ," introduces changes in customer behavior during the pandemic from the latest CMO Survey. It's one thing to delve into strategic business modifications from the organization's viewpoint; simultaneously, it is also critical to understand h...
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Why Fulfillment Solutions Matter During COVID-19

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Fulfillment Solutions Matter During COVID-19 ," examines fulfillment solutions elevated role as a result of the coronavirus pandemic. Prior to the pandemic, in-store sales were outpacing online store sales. However, consumers have spoken with the mouse and transitioned buying ...
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Prioritizing Print Marketing Strategies During Coronavirus

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Prioritizing Print Marketing Strategies During Coronavirus ," puts forth a set of strategic marketing principles companies should be cognizant of to adapt print marketing in the coronavirus age. From 911 to the Great Recession, we have learned some lessons that have proven invalua...
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How Direct Mail Competes in a 60-Second Universe

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Direct Mail Competes in a 60-Second Universe ," examines how much content digital channels are pushing every sixty-seconds and how direct mail competes with a 60-second content burst in a sea of billions. Many data miners will most likely attest to the vast number of content p...
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