Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Top 10 Blogs of 2019," provides an informative reading list highlighting our most popular read blogs of 2019. We understand that most are exceedingly busy with the tasks of the day. Now that we are in the holiday season and preparing to enjoy some downtime, not only can we enjoy the fruits of the Season with family and friends, but we can also reflect and plan for the year ahead. To that end, we're offering you a reading list that should inspire, motivate, and clarify print and marketing aspects of 2019.
Winter is upon us, the temperature is chilly and dropping, houses twinkle with Christmas lights, and folks are recalling nostalgic moments while looking ahead to 2020. 2020 is a milestone, in that it marks the end of decade. People are also in the throes of enjoying award-winning movies they may have missed, catching up on popular hit songs, and reviewing some of the best ideas and trends that happened in 2019.
(1) Improving the CX with Small Data
"Improving the CX with Small Data," examines the importance and value of differentiating customer experiences (CX) at a granular level. Although big data has been the focus of most organizations, small data can deliver customer nuances at the ground level. These are the findings from a 2019 Harvard Business Review: Analytic Services, Beyond Big Data. Read the Article
(2) USPS® Proposed 2020 Changes
"USPS® Proposed 2020 Changes," serves as an update to postal rate increases and related changes the USPS® expects to have in place by January 26, 2020. These changes will come into effect upon approval from the Postal Regulatory Commission (PRC). With businesses and agencies preparing 1Q and 2Q 2020 marketing and sales strategies, now may be a good time to review proposed pricing for the coming year. Read the Article
(3) Why Print Advertising Remains Viable
"Why Print Advertising Remains Viable," revisits print's effectiveness and why print advertising continues to be a valued medium for advertisers. For years, marketing gurus and brand experts have decried various assertions about the state of print, from the likes of, "print is dead" to "print no longer matters," and similar, more sinister statements." Read the Article
(4) Why B2B Should Use Trade Publications
"Why B2B Should Use Trade Publications," takes a look at the benefits of physical trade publications as it relates to the B2B sector. We all know that digital marketing is growing at a phenomenal pace. However, as more companies use digital platforms to promote and publish content, they face a double-edged sword. Read the Article
(5) How 2019 B2B Buyer Habits Are Evolving
"How 2019 B2B Buyer Habits Are Evolving," offers an updated report on B2B Buyer habits that delineate the sales funnel process and how it is evolving.Most agencies and brands are well steeped in the elongated B2B purchasing funnel and are consistently looking for more efficient ways to shorten the cycle without negatively impacting new business opportunities. Marketing and advertising agencies are also cognizant of improving the content that speaks to the B2B communities, and most notably, content that can help shorten the B2B sales cycle. Read the Article
(6) Colors and Why They Matter
"Colors and Why They Matter," speaks to the art of matching colors to stimulate or suggest an emotion, as emotive responses trigger marketing and advertising responses. The bulk of marketing conversations focus on terms such as data management, content marketing, CRM, SEO, response rates, conversion rates, branding and the ultimate customer experience, to name a few. Those marketing terms and others fill the board rooms across every agency, brand and marketing organization, and to that end, conversations invoking those terms will continue to be the focal point for marketing strategy creation. Read the Article
(7) How to Sell Value Not Price
"How to Sell Value Not Price," examines the art of selling value over and above price. In today's competitive world, price is the leading common denominator that most industries believe is the focal point of all sales. And more so than not, that price ideology rings true for most brands, organizations, and entrepreneurs looking to sell their wares. Read the Article
(8) How Variable Digital Printing Creates Personalization
"How Variable Digital Printing Creates Personalization," delineates how variable digital printing capabilities provide a method for personalizing print collateral. Variable digital printing technology is database-driven, in that a list from a CRM or specific data being input via software allows for genuinely unique addressing and printing collateral capabilities. For example, beyond the recipient's name and address, personalized data can also be inserted, such as demographic preferences, hair, and eye color, purchasing habits, ethnicity, language, color preferences, travel habits, household income, and the list goes on. Read the Article
(9) Customer Lifecycle Marketing: The New Imperative
"Customer Lifecycle Marketing: The New Imperative," uncovers the next phase in marketing, whereby it is a requirement to have an "always-on" contact strategy in place for the entire customer lifecycle. Staying in front of prospects and customers is paramount to achieving long term sales success, and that is not new. Today's marketing challenge lies in the ability to form continuous automation messaging and conversational loops within the contact strategy that engages and nurtures customer relationships. This level of CRM (customer relationship management) extends beyond traditional retention and enters the next phase of marketing automation. Read the Article
(10) Personalization: 2019s Marketing Trend of the Year
A "Personalization - 2019s Marketing Word-of-the-Year," articulates how personalized communications and messaging strategies have risen to the top of the marketing playbook based on an annual survey conducted by the Association of National Advertisers (ANA). Read the Article
The Net-Net
2019 is chock full of trends and changes across the board. As we propel forward into a new decade, it is imperative that we stay focused and committed to adopting new ideas and trends that can improve our businesses, and more importantly, make for better resolve for fairness and truth among all that we endeavor to accomplish. Happy Holidays and thanks for reading "Top 10 Blogs of 2019."
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