Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Our Most Read 2020 Blog Posts," offers a snapshot of our most-read blogs from 4Q2019 through 1Q2020. The pandemic has resulted in 40 million people becoming unemployed with long-term implications regarding stability for the US economy. Some business and economic experts suggest that roughly 50% of those jobs and businesses will not return. Invariably, the negative trends will require different strategic approaches to create and deliver new opportunities.
Our Quote of the Day "Business opportunities are like buses, there's always another one coming." – Richard Branson
Whether you're thinking of changing careers or starting a new business, it makes good sense to prepare. One way to do this is to gain knowledge from the marketing sector about strategies, trends, and insight into how consumers are responding to various advertising messages.
Consumers that can- now work remotely, shop online, and practice social distancing. However, many are now on their own in terms of marketing their brand during a pandemic. One method that individuals can use is personal branding. For example, workers turned to the government for help following the 2008 Great Recession. After losing their jobs, homes, and savings, government-sanctioned workforce initiatives helped to stem the fall. The government even provided classes in personal branding and marketing to teach dislocated workers how to market their brand.
Today, we anticipate that many businesses, both small and large, will also look to the government again for a bailout. However, the government can only do so much. To that end, we find that the following marketing strategies that some are using in 2020 can be useful for everyone.
The following are our most-read posts that can provide insight into marketing trends, data, and the CX (Customer Experience).
New Marketing Strategies for 2020
"New Marketing Strategies for 2020," examines what marketers, digital innovators, and brands are now contemplating if they want to remain competitive in 2020. No doubt, the marketing community will be awash by analyzing various tools for identifying the most efficient and effective marketing methods for a productive and prosperous new year. Read Now
2020 Print Industry trends On the Rise
"Print Industry Trends On the Rise" examines the latest print industry trends making a difference in 2020. The printing industry has been quietly evolving with technological advancements that may have gone unnoticed in the age of all things digital. However, it should come as no surprise that in 2020, printing technological advancements will be in full swing. Read Now
2020 Projected Print Marketing Trends
"2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing. While some experts believe that 2020 will likely resemble a continuation or an extension of 2019, several factors could potentially open up new opportunities for the print marketing world. Read Now
Improving the CX with Small Data
"Improving the CX with Small Data," examines the importance and value of differentiating customer experiences (CX) at a granular level. Although big data has been the focus of most organizations, small data can deliver customer nuances at the ground level. These are the findings from a 2019 Harvard Business Review: Analytic Services, Beyond Big Data. Read Now
Coronavirus Makes It Smart to Mail
"Coronavirus Makes It Smart to Mail," speaks to marketing issues that have arisen as a result of COVID-19. We are all affected by this unprecedented global health crisis. As history has shown, we will get through this together. We always have. We always will. Know that we are here for you, our employees, customers, partners, and vendors. Most of all, we are grateful for all who are working tirelessly to provide medical attention, essential services, news and information, and government services. We are in your debt, and we look forward to continuing to provide the best-in-class solutions and services that help strengthen all marketing initiatives. Read Now
The Net-Net
This pandemic has disrupted our lives, unlike any other event. As we reopen the economy, we must protect our co-workers while satisfying the needs of our customers. We continue to balance the welfare with safety. Fortunately, marketing is fluid and should be executed with three sets of eyes—those looking at the rear, the current state, and what's to come.
The US and we hope the world will eventually recover from the economic and health challenges that we face. We believe that both the health of the country and financial stability is attainable and will come to fruition. In the meantime, we invite you to contact us to help implement your marketing strategy. Thanks for reading the "Our Most Read 2020 Posts."
Dove Direct, your Atlanta based print and mail solutions provider, offers organizations end-to-end data, printing, and mailing solutions: Data Management, Variable Digital Printing, LetterShop and Fulfillment, Fully Automated MLOCR Presort Bureau, Marketing and Production Management Support and Secure Data Life Cycle Management.
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