Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Maximize Your Business with IBS," addresses the value of Integrated Business Solutions (IBS), from a marketing perspective, as the engine behind successful organizations that sell products, services, or solutions. Similarly, businesses that sell integrated business solutions, such as commercial printers, are also necessary from a marketing perspective. If people can't find your company or don't even know that the business exists, chances are you're looking at a recipe for financial disaster. However, throughout one of the most challenging years in our lifetime, marketing challenges remain, as does the expectation of producing results, albeit against the backdrop of executing more with less. This idea can be a double-edged sword as budgets shrink, along with internal and external personnel and outsource support. Naturally, some view outsourcing as a potential roadblock when placing projects or programs with third party organizations. However, all industries engage and outsource to third-party firms somewhere along the value chain, intending to increase the efficiencies to deliver maximum value for the lowest cost. In general, firms look to outsource whatever is not a core competency.
Quote of the Day: "Great things are done by a series of small things brought together." – Vincent Van Gogh
In the automotive industry, that might be interior leather, sound systems, or specialty tires. The point is that third party outsourcing is not new, and when applied correctly, can be a massive boost to revenue and ROI. As change and inevitability surge throughout the globe in a quest to quell an out of control pandemic, it is still top of mind for businesses to adapt, control and improve their destinies in the business world. To do that, most firms engage organizations that can provide Integrated Business Solutions (IBS).
Outsourcing Or Strengthening?
It is a natural concern for organizations to express a bit of trepidation when delegating communication and marketing efforts to an outside vendor. I n many cases, the idea of outsourcing such a critical function raises the eyebrows of the C-Suite and can appear at the outset as relinquishing control. However, outsourcing can result in a partnership that adds value. It could be a way to add capabilities that give your organization more strength with less cost. You could compliment, raise, and maximize the brand messaging while shifting resources to other areas that the brand is best positioned to deliver.
Printing is part of the Marketing Mix.
When we speak of Integrated Business Solutions from a marketing vendor perspective, naturally, the mind focuses on ad agencies, TV advertising, digital marketing, internet marketing, and social media. There is another element to the mix: printing, which is the most trustworthy of all advertising mediums.
Printing covers a wide array of marketing products and solutions, such as VDP (variable data printing), personalization, IT integrated customized solutions, database management, lettershop and fulfillment, barcode presort, packaging, and in-house USPS mailing. Print collateral can range from transactional and transpromo document creation to customized packaging, postcards, flyers, tabletop placards, brochures, and annual reports. An IBS provider can offer inks, textures, and substrates to create and elevate branded tactile experiences.
Partnering with a Printer
Finding the right commercial print vendor for any organization requires time and effort. It's not an easy task, but it doesn't have to be arduous. It is doable and manageable if you understand your needs and what the vendor can provide.
Simultaneously, brands do need to be cautious. The brand must understand what they need and what the vendor can bring to the table. It is not a quick fix selection. Instead, it requires a timeframe and a partner mindset to develop the relationship.
When a brand considers a full-service commercial printer, it is good to look internally to identify the expertise and requirements necessary to execute a digital print marketing initiative. It's also important to take note of the actual marketing problem that you are trying to solve. Try to resist the tendency to engage haplessly. The best solutions come from partnering with a firm that can deliver the print solution required and created specifically for your brand.
Cost Reduction
You can hear the primary question: what does it cost? A time tested, experienced, full-service printing solutions provider can provide the latest tools, tactics, and scale to deliver a workable marketing solution that can be more affordable than bringing those skills in-house. Some IBS providers can also offer strategy, data analytics, direct mail, and digital integration. Engaging a partner or vendor affords the organization more skills and capabilities without the burden of additional staff and costs.
By outsourcing non-critical functions, the brand can direct its focus while enabling the partner to handle the non-strategic areas. As a third party vendor, an IBS partner can relieve your workforce of projects that can be done more efficiently and affordably via outsourcing arrangements. These vendors have more time to dedicate to your brand's projects while freeing up your employees to work on internal projects. Meanwhile, you will have a vendor available to assist you, and that is on standby when you need them most.
Save Time
Like any relationship or new venture, outsourcing will require more time in the beginning stages. However, the upfront time will enable and support the magic that will happen later. When you invest the time, expect to experience a shift in the status quo. You are allowing your organization to try a different approach. It will feel different initially. However, positive changes can help support your goal for something bigger and better.
The Net-Net
Supplementing marketing concerns and initiatives by adding a full-service printing solution provider can make a world of difference. An Integrated Business Solutions print provider can be an extension of your business and help with large scale initiatives. Commercial printing solutions uplift all digital marketing's engagement and response rates. Besides, there is a distinct advantage to using print right now, especially as more stay-at-home orders are on the rise for the foreseeable future. Thanks for taking a few moments to read Maximize Your Business with IBS!
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Dove Direct, your Atlanta based print and mail solutions provider, offers organizations end-to-end data, printing, and mailing solutions:
- Data Management
- Variable Digital Printing
- LetterShop and Fulfillment
- Fully Automated MLOCR Presort Bureau
- Marketing and Production Management Support
- Secure Data Life Cycle Management
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