Dove Direct Print and Marketing Blog, “Consolidating 3rd and 4th Quarter Marketing Calendars”

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Consolidating 3rd and 4th Quarter Marketing Calendars," highlights both social media and traditional events that offer a marketing itinerary for the year-end push. Event calendars are an excellent place to be cognizant of, particularly when it comes to engaging various social media group targets. The social media event calendar represents low-hanging fruit for brands looking to engage their marketing efforts efficiently.

However, creating marketing content and ad posts for event-based marketing, which also aligns with a brand's objectives, can be challenging.

That said, there is a range of marketing creative that can focus on tying an event to a particular message, or a more straightforward approach of posting communication messages that acknowledge the importance and support of a celebrated event. Moreover, we contend that there are several marketing and event calendar types that brands can put into their strategic cap.

Depending on the industry, niche, product/service offerings, and best time of the year, these determinations will also provide further insight for targeted event participation. For example, automotive sales tend to peak in August, and then again in December. In the instance of new models hitting the market, the introductory deals and communication messaging can be launched on strategic days, or weeks that could fall outside of the peak sales months.

Another example would be healthcare, with plans renewing annually, communications for those new plans typically start at the end of the 3rd quarter and on into the rest of the year. Therefore, as you absorb the social media 2019 calendar event schedule, let your creative juices flow, and try to marry some of these event dates into strategic plans with the brands' best sale months.

The tricky element when using this social media/traditional calendar event schedule is being able to create messaging that serves a dual purpose. In these types of instances, a multi-purpose message that recognizes the importance of the celebration of the event, while also promoting the product or service in support of the occasion goes a long way toward brand acceptance.

In addition, Millennials, Gen Zers, and Xers, all are brand conscious when it comes to brands that demonstrate they care about communities, people, and saving the environment. Therefore, it is wise to consider that while we are in the digital instant gratification mode, we are also living in the holistic age, whereby, brands that fail to engage in the betterment of the planet and the people will also be in the crosshairs of negative perceptions, and possibly negative posts that may go viral.

July Calendar

The following short event list is based both on social media and traditional celebrations. We are also placing some of these in hashtag nomenclature.

• 11th - National Free Slurpee Day
• 11th - World Population Day
• 13th - #NationalFrenchFryDay
• 14th - #SharkAwarenessDay
• 15th - Amazon Prime Day
• 17th - #WorldEmojiDay
• 17th - National Lottery Day
• 18th - Nelson Mandela International Day
• 20th - #NationalLollipopDay
• 21st - #NationalIceCreamDay
• 24th - #NationalTequilaDay
• 28th - #ParentsDay
• 28th - World Hepatitis Day
• 30th - #DayOfFriendship
• 30th - National Cheesecake Day
• 30th - National Father-in-Law Day
• 31st - National Avocado Day

August Calendar

• 1st - DOGust Universal Birthday for Shelter Dogs
• 1st - National Girlfriends Day
• 2nd - International Beer Day
• 3rd - #WatermelonDay
• 4th - #CampfireDay
• 9th - #NationalBookLoversDay
• 9th - National Women's Day
• 10th - #NationalLazyDay
• 11th - National Son and Daughter Day
• 15th - #NationalRelaxationDay
• 19th - World Humanitarian Day
• 21st - #SeniorCitizensDay
• 28th - #ParentsDay
• 30th - #DayOfFriendship
• 30th - National Beach Day

September Calendar

• 1st - American Chess Day
• 2nd - Labor Day
• 2nd -VJ Day
• 3rd - #WatermelonDay
• 4th - #CampfireDay
• 4th - National Wildlife Day
• 5th - International Day of Charity
• 6th - National 401(k) Day
• 6th - National Read a Book Day
• 7th - National Beer Lover's Day
• 8th - National Grandparents Day
• 9th - National Wiener Schnitzel Day
• 10th - World Suicide Prevention Day
• 12th - #Video Games Day
• 13th - #PositiveThoughts
• 14th - National Coloring Day
• 15th - International Day of Democracy
• 15th - National Gymnastics Day
• 15th - Wife Appreciation Day
• 17th - International Patient Safety Day
• 18th - National HIV/AIDS and Aging Awareness Day
• 21st - #DayOfPeace
• 22nd - National Elephant Appreciation Day
• 23rd - First Day of Fall
• 24th - National Voter Registration Day
• 25th - Heritage Day
• 25th - National Cooking Day
• 26th - National Mesothelioma Awareness Day
• 26th - National Pancake Day
• 29th - #InternationalCoffeeDay
• 29th - Family Health & Fitness Day - USA
• 29th - World Health Day
• 30th - InternationalPodcastDay

October Calendar

• 1st -#VegetarianDay
• 1st - National Hair Day
• 2nd - International Day of Non-Violence
• 2nd - #CerebralPalsyDay
• 2nd - National Name Your Car Day
• 2nd -National Walk and Bike to School Day
• 3rd - National Poetry Day
• 4th - #NationalTacoDay
• 5th - World Teachers Day
• 8th - Yom Kippur
• 10th - National Cake Decorating Day
• 10th - National Depression Screening Day
• 11th - #NationalComingOutDay
• 12th - National Farmers Day
• 12th - National Savings Day
• 13th - Metastatic Breast Cancer Awareness Day
• 12th - #Video Games Day
• 13th - #PositiveThoughts
• 14th - Columbus Day
• 16th - National Boss's Day
• 16th - World Foods Day
• 18th - National Mammography Day
• 20th - National Day on Writing
• 21st - Back to the Future Day
• 21st - National Pets for Veterans Day
• 23rd - National Paralegal Day
• 24th - United Nations Day
• 25th - #WorldPastaDay
• 26th - #NationalPumpkinDay
• 28th - National First Responders Day
• 28th - National Chocolate Day
• 29th - National Internet Day
• 31st - Halloween

November Calendar

• 1st -#VegetarianDay
• 1st - #VeganDay
• 3rd - Daylight Savings Day
• 3rd - #SandwichDay
• 4th - Job Action Day
• 4th - #CandyDay
• 5th - American Football Day
• 5th - National Hot Sauce Day
• 6th - National Nachos Day
• 8th - #STEMSTEAMDay
• 10th - Marine Corps Birthday
• 10th - Sesame Street Day
• 11th - Remembrance Day
• 11th - Veterans Day
• 12th - National Happy Hour Day
• 13th - #WorldKindnessDay
• 14th - #WorldDiabetesDay
• 15th - National Recycling Day
• 17th - National Hiking Day
• 17th - #NationalAdoptionDay
• 20th - Future Teachers of America Day
• 25th - International Day for the Elimination of Violence Against Women
• 28th - National Day of Mourning
• 28th - Thanksgiving
• 29th - Black Friday
• 30th - Small Business Saturday

December Calendar

• 1st -National Christmas Lights Day
• 2nd - #CyberMonday
• 3rd - National Disability Day
• 5th - International Ninja Day
• 6th - National Miners Day
• 7th - National Pearl Harbor Day of Remembrance
• 8th - National Bartender Day
• 9th - National Pastry Day
• 10th - National Lager Day
• 10th - #HumanRightsDay
• 13th - National Horse Day
• 13th - National Salesperson Day
• 14th - National Free Shipping Day
• 15th - National Cupcake Day
• 20th - National Ugly Sweater Day
• 21st - #CrosswordPuzzleDay
• 21st - Winter Solstice
• 22nd - Chanukah
• 23rd - Festivus
• 24th - #NationalEggnogDay
• 24th - Christmas Eve
• 25th - Christmas
• 26th - Boxing Day
• 28th - National Call a Friend Day
• 28th - National Download Day
• 31st - New Years' Eve

The Net-Net

When planning marketing strategies, it is vital to be able to lock into key event dates that make sense for the brand's offerings. Identifying notable calendar events aids in the creative process for graphics, messaging, and content. Further, brands should differentiate the event calendar from the sales push dates, and ferret out the holistic calendar dates the brand can support as a dedicated social partner for the communities in which they do business.

At any rate, the marketing calendar presented in this post barely touches the surface and depending on the brand category, we contend that by researching various calendar dates associated with multiple social media channels, the results will significantly add to isolating the best calendar events for any brand. Thanks for reading "Consolidating 3rd and 4th Quarter Marketing Calendars."

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