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Dove Direct

Friday, 18 October 2019

Dove Direct Print and Marketing Blog, “How Print Serves B2B In a Digital World”

Print Content Marketing

dove-direct-blog-How-Print-Serves-B2B-In-a-Digital-World

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Print Serves B2B In a Digital World ," examines 2019 data provided by printers and analyses from various industry reports. Most folks would assume that digital disruption, combined with the effects of the Great Recession, has all but decimated the print industry. That said, no...

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B2B Digital World

2851 Hits

Dove Direct

Tuesday, 04 June 2019

Dove Direct Print and Marketing Blog, “Direct Mail Exceeds All Digital Channels”

dove-direct-blog-Direct-Mail-Exceeds-All-Digital-Channels

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Direct Mail Exceeds All Digital Channels" unveils new data complied by the Direct Marketing Association (DMA) from 2018 that paints a very competitive picture regarding the effectiveness of print versus digital. For starters, the DMA report states that direct mail response rates ec...

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Marketing Blog trends direct mail marketing

3227 Hits

Dove Direct

Friday, 11 January 2019

Dove Direct Print & Marketing Blog - “2019s $53B Print Buyer Forecast”

Content Marketing Print

dove-direct-blog-2019s-53B-Print-Buyer-Forecast-2

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2019s $53B Print Buyer Forecast " presents a $53.5 billion dollar ocean for printing organizations to dip their sales targeting toes into. That old adage "big fish in a little pond" comes to mind as it relates to creating sales strategies, in that brands can opt to either focus on...