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Dove Direct

Friday, 05 June 2020

How the Pandemic Impacts Marketing

Marketing

Welcome to the Dove Direc t Print and Marketing Blog. Today's post, " How the Pandemic Impacts Marketing , " comports with a bevy of consumer behavioral changes now evident as a result of the 2020 pandemic. Successful marketing strategies typically include a sharp focus on consumer behavior data and how that behavior changes and/or adapts to evolvi...

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marketing in a pandemic

2819 Hits

Dove Direct

Wednesday, 06 May 2020

Benefits Commercial Printers Provide

Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Benefits Commercial Printers Provide ," examines how far the commercial printing industry infrastructure has grown. We also look at a select subset of tactics marketers can implement to augment any digital marketing objectives and outcomes. As people rely on the Intern...

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Commercial Printers & Marketing

2679 Hits

Dove Direct

Friday, 01 May 2020

Why Direct Mail Marketing is Still Effective

Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Direct Mail Marketing is Still Effective ," examines the effectiveness of the tactic overall, and why it continues to be a force, not only in the age of the coronavirus but also in the age of all things digital. For the past few years, direct mail marketing has enjoyed a resur...

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direct mail remains effective

2924 Hits

Dove Direct

Wednesday, 29 April 2020

The COVID-19 Effect on Marketing

Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The COVID-19 Effect on Marketing ," uncovers newly acquired data regarding the pandemic's impact on the marketing sector. Data collection is at best a snapshot in time, and at worst a moving target that will likely see a host of inaccuracies, anomalies, and revisions. However, in ...