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Dove Direct Print and Marketing Blog, “Direct Mail Leads All Response Rates”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Leads All Response Rates " unleashes data from the 2018 DMA Response Rate Report that dispels the notion that direct mail response rates are non-competitive, and conversely erases the idea that direct mail should remain a marketing afterthought. Direct mail marketing h...
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Dove Direct Print & Marketing Blog - “2019 USPS Rate Increases”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2019 USPS Rate Increase " points to increased postal rates set to take effect on January 27, 2019. These price hikes will affect USPS First-Class Mail and Shipping Services. We contend that in order to mitigate to some degree these postage increases, it's a good idea to enlist a p...
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Dove Direct Print and Marketing Blog, “Adding Direct Mail to the Marketing Mix”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Adding Direct Mail to the Marketing Mix " provides a best practices approach for integrating direct mail into any marketing campaign. Data mining organizations have produced a plethora of reports pointing to excessive clutter in the digital space, so much so, that it is becoming m...
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Dove Direct Print and Marketing Blog, “How to Plan a Direct Mail Campaign”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Plan a Direct Mail Campaign " expounds on our recent post, "How to Plan and Execute a Direct Mail Campaign." Omnichannel and multichannel marketing campaigns are the most effective strategies that deliver increased brand awareness, better prosumer engagement, and ultimately...
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