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Dove Direct

Tuesday, 10 December 2019

2020 Projected Print Marketing Trends

Content Marketing Digital Printing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2020 Projected Print Marketing Trends ," takes a look at the forecasted 2020 trends in print marketing. While some experts believe that 2020 will likely resemble a continuation or an extension of 2019 , there are several factors to consider that could potentially open up new...

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2020 Print Trends

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Dove Direct

Tuesday, 19 November 2019

Why Print Advertising Remains Viable

Digital Printing Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Print Advertising Remains Viable ," revisits print's effectiveness and why print advertising continues to be a valued medium for advertisers. For years, marketing gurus and brand experts have decried various assertions about the state of print, from the likes of, "print is dea...

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viable advertising print advertising

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Dove Direct

Tuesday, 12 November 2019

How Variable Digital Printing Creates Personalization

Digital Printing Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Variable Digital Printing Creates Personalization ," delineates how variable digital printing capabilities provide a method for personalizing print collateral. Variable digital printing technology is database-driven, in that a list from a CRM or specific data being input via s...