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Dove Direct

Friday, 11 June 2021

Using VDP For Better Insurance Marketing Results

Content Marketing Variable Digital Printing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Using VDP For Better Insurance Marketing Results ," explores variable digital printing, aka variable data printing (VDP) mechanisms that increase response and engagement rates, thereby improving insurance marketing results. VDP technology is primarily suitable for incorporat...

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Variable Data Printing Insurnace Marketing

2815 Hits

Dove Direct

Tuesday, 07 September 2021

Understanding Tactical Marketing Automation to Improve Results

Content Marketing Tactile Marketing Automation

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Understanding Tactical Marketing Automation to Improve Results ," speaks to a new aspect defining a marketing strategy to improve marketing results when combining tactical marketing automation (TMA) with multichannel or omnichannel marketing strategies. This post will uncove...

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Tactile Marketing Automation

3020 Hits

Dove Direct

Thursday, 02 September 2021

Leveraging Marketing Trends in an Ongoing Pandemic

Content Marketing Trends

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Leveraging Marketing Trends in an Ongoing Pandemic ," reevaluates the ability to leverage key advertising trends during an ongoing and evolving pandemic, as they relate and in conjunction with five emerging consumer habits in 2021. The latest surge in cases, hospitalizations...

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Leveraging Marketing Trends During Covid

2360 Hits

Dove Direct

Tuesday, 31 August 2021

How to Reach More Targets With Print

Content Marketing Direct Marketing How To

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Reach More Targets With Print ," addresses the ongoing challenge of marketing during the pandemic given the variants and varied mitigation efforts unfolding across the globe, forcing marketers and brands to adapt continuously. We are now effectively entering the end-of-year...