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Dove Direct Print and Marketing Blog, "5 Trends Driving 2019 Marketing"

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "5 Trends Driving 2019 Marketing" moves away from the avalanche of marketing trends being pushed for 2019 and instead encourages brands and marketers to stay cognizant of five key areas that relate first and foremost to the consumer. New technologies are being birthed nearly every s...
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Unified Marketing Builds Brand Equity, Part 2 Update

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Welcome to the Dove Direct Print and Marketing Blog. Today's post is an update from our highly read "Unified Marketing Builds Brand Equity, Part 2" that reflects on how brand equity in the age of holistic minded consumers is evolving. Acknowledging that building brand equity requires a unified marketing strategy whereby all customer facing channels...
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The Internet of Things - Part 1 - Brand Equity Update

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Welcome to Dove Direct's Marketing Collateral Blog. Today's Post The Internet of Things - Part 1 - "Brand Equity Update" is an update focusing on retaining brand equity in the age of heightened social media participation. As we welcomed 2019, The Internet of Things (IoT) had dramatically altered the customer experience which points to an omnipresen...
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Dove Direct Print & Marketing Blog - “2019s $53B Print Buyer Forecast”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2019s $53B Print Buyer Forecast " presents a $53.5 billion dollar ocean for printing organizations to dip their sales targeting toes into. That old adage "big fish in a little pond" comes to mind as it relates to creating sales strategies, in that brands can opt to either focus on...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Print Industry Trends On the Rise," examines the latest print industry trends that are making a difference in 2020. The printing ...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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