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Dove Direct Print and Marketing Blog, “Boost Your Customer Experience with Print”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Boost Your Customer Experience with Print ," encapsulates the relationship between digital and print marketing. Most brands and marketers have taken the plunge in recent years to add print marketing to the mix primarily to enhance and grow their digital engagements and response ra...
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Dove Direct Print and Marketing Blog, “Does Your Brand Recall Exceed 1%?”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Does Your Brand Recall Exceed 1%? " examines how brand recall can affect your business presentations, marketing initiatives, and advertising strategies. The business dictionary defines brand recall as, "A qualitative measure of how well a brand name is connected with a product typ...
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Dove Direct Print and Marketing Blog, “2019 Changes In The Media Landscape”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2019 Changes In The Media Landscape ," reviews how media is evolving and what the ramifications of these changes mean. In this flurried, nano-second march towards commanding the digital hierarchy, iconic brands, marketing gurus and start-up organizations, continue to grapple with ...
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Dove Direct Print and Marketing Blog, “The Benefits of Intelligent Mail™ Barcodes”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The Benefits of Intelligent Mail™ Barcodes ," serves as a reminder for marketers, both small and large, that corporate, enterprise-level mailing initiatives can reduce costs with Intelligent Mail™ Barcoding (aka IMB™). IMB™ also benefits the USPS® by lowering labor costs, while si...
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