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Why Print Advertising Remains Viable

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Print Advertising Remains Viable ," revisits print's effectiveness and why print advertising continues to be a valued medium for advertisers. For years, marketing gurus and brand experts have decried various assertions about the state of print, from the likes of, "print is dea...
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viable advertising print advertising
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Colors and Why They Matter

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Colors and Why They Matter ," speaks to the art of matching colors to stimulate or suggest an emotion, as emotive responses trigger marketing and advertising responses. The bulk of marketing conversations focus on terms such as data management, content marketing, CRM, SEO, respons...
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How Variable Digital Printing Creates Personalization

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Variable Digital Printing Creates Personalization ," delineates how variable digital printing capabilities provide a method for personalizing print collateral. Variable digital printing technology is database-driven, in that a list from a CRM or specific data being input via s...
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Variable Data Printing VDP
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How 2019 B2B Buyer Habits Are Evolving

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How 2019 B2B Buyer Habits Are Evolving ," offers an updated report on B2B Buyer habits that delineate the sales funnel process and how it is evolving.Most agencies and brands are well steeped in the elongated B2B purchasing funnel and are consistently looking for more efficient wa...
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Buyer Habits B2B Buyers
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Blog Archives

Our Most Popular Posts

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24 January 2020
2020 Print Industry Trends On the Rise
2020 Print Industry Trends On the Rise
Content Marketing
Trends
Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Print Industry Trends On the Rise," examines the latest print industry trends that are making a difference in 2020. The printing ...
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Dove Direct
10 January 2020
New Marketing Strategies for 2020
New Marketing Strategies for 2020
Content Marketing
Welcome to the Dove Direct Print and Marketing Blog. Today's post, "New Marketing Strategies for 2020," examines what marketers, digital innovators, and brands are now contemplating if they want to re...
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Dove Direct
10 December 2019
2020 Projected Print Marketing Trends
2020 Projected Print Marketing Trends
Content Marketing
Digital Printing
Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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