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Why the Brand Connection Matters

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why the Brand Connection Matters ," takes a look at the significance of brand identity in the age of COVID-19.  Most marketers will attest to the fact that every brand's goal is to create a connection with its community that is authentic and emotional. That rationale is seen ...
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Dove Direct

Why You Need a Brand Strategy

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why You Need a Brand Strategy ," discusses the importance of branding and why all organizations should have or develop a brand strategy. The art of branding is different from a sales strategy. For one, branding is an ongoing effort designed to secure mindshare over the long term. ...
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Blog Archives

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Print Industry Trends On the Rise," examines the latest print industry trends that are making a difference in 2020. The printing ...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "New Marketing Strategies for 2020," examines what marketers, digital innovators, and brands are now contemplating if they want to re...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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