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How Important is Creativity For ROI?

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Important is Creativity For ROI? " addresses what appears to be an afterthought among numerous brands and marketers when looking for ways to improve ROI in the age of the pandemic, or for that matter, improving ROI in general.  The consensus today is that Americans are tr...
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Happy New Year! Pantone Shines Bright for 2021

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Happy New Year! Pantone Shines Bright for 2021 ," takes a moment to wish all a Happy New Year and highlights Pantone's 2021 Color of the Year choices.  Life worldwide has taken a multitude of hits from the pandemic and the resulting global economic malady.  As we move in...
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